GLOBAL SUPERMARKET BRAND
Relax worked closely with ALDI Australia to refresh & develop Almat, their mid-tier range of laundry powders & liquids.
Other projects have included development work for seasonal ranges such as the christmas gift packaging for their Belmont biscuit brand.
Relax prepared a complete brand overhaul of the core 'Crane' sportswear brand with style guides for the brand & packaging. This included the introduction of two new performance categories: 'Snow Extreme' for premium ski apparel & 'Crane Performance' for advanced sportswear.